Electrify is a long time coming but creating a chain lube for E-bikes that does exactly what an E-bike chain needs was a huge challenge.
E-bikes have more weight and power than a normal bicycle so the demand for "EP" (Extreme presssure) protection is different than for a normal human-powered bicycle. The rotational weight of an E-bike rear tire is far greater than that of standard bicycles. The tension on the chain from the E-bike power is not only more but more on a continued basis.

A lube specifically designed with eBikes in mind. Keeps additional friction down to a minimum that eBikes cause on components and chains. Creates a wet membrane that seals out water and dirt leaving a super clean chain.

Directions: Shake well. Apply a stream of lube to the chain at the cassette. (Do not drip on the lube, like oil, because it's not oil.) Get it really wet, this stuff cleans and lubes all in one step. Freewheel the chain backwards for about 5 seconds, then wipe off all of the excess lube. All of it! (You can't wipe the chain too much, so really wipe it down good.) Let the lube setup overnight.